SEED

DoC 2, 2007 - 2, 2008

2008-09-06T20:44:00.001+10:00

DoC 2, 2007 - 2, 2008

2008-09-06T20:21:00.002+10:00

Drink Smart! Party in Moderation - Video

2008-09-05T06:58:00.003+10:00

Binge drinking has become so entrenched with young people today, that it defines their generation. This short film embarks on a journey into the excessive drinking parties held by students at tertiary level. It encapsulates the consequences of binge drinking and highlights alcohol’s negative effects and costs.

Drink Smart! Party in Moderation - Poster

2008-09-03T12:03:00.000+10:00

This poster of our campaign, against binge drinking, created by Rachel

Drink Smart! Party in Moderation - T-Shirt

2008-09-03T11:18:00.001+10:00

Proposal about podcast

2008-08-24T01:25:00.000+10:00

I will focus on pod-cast making in our group. The function is displaying the real voice from some binge drinkers to the visitors in our website. It will not the bright point in our group project. Through the survey, I found that nearly 75 % people like to watch or hear the real story from the website. Because it will make them feel more profound and more educational.

In order to make it on real way, I will create that during the interview of our focuing group. Our focusing group is created by 6 peoples. They are half girls and half boys. Their age will be all around 18 – 25.

The storyboard for pod-cast is different with the film shooting. I cannot draw in the graphic. But it is also necessary for recording. Because I have to think about the clear thinking on recording. There will be all based on the questions. Therefore, I will write the questions I will ask first.

1. Do you know binge drinking?
2. Could you tell me some definition of binge drinking?
3. How many bad effect of binge drinking do you know?
4. Do you like drinking?
5. Do you know how much you can drink?
6. Could you tell me a interesting or impressible story that happened after you drunk?
7. Do you think controlling binge drinking is difficult work for you?
8. Why?

I will finish record in week 11.

Rachel

New!!!

2008-08-24T01:18:00.003+10:00

Week 10

We argued in class. Next week will be the due day of our individual documental things.
In the other group, they will create different things for different membors in group. However, in my group, we just have 2 films shooting. That will be hard for us 3 to distribute.

Finally, we think we need to create one more thing to support our campaign. That is pod-cast.
Because J.Y. & Steph already start to do the film. pod-cast will be my part now.

The style I hope can be as some educational program you would find in schools or even documentary T.V. I want to include an interview style in order to highlight the prevalence and commonality of binge drinking with students. This will increase the audience’s awareness and will involve them more by depicting students just like them on T.V. I feel that this will not only be more informative and direct but also more approachable for an adolescent audience.

Think about more details in next week.

Rachel

Discussing...

2008-08-24T01:07:00.004+10:00

They are really focuing on the development of film.

J.Y's opinion is based the real style . We hope we can create the film as the short story but it can make audiences feel impressible after watching. At the begining, i didn't agree with their's idea. Because i think that will not be funny as the youny people like. Meanwhile, if we create as the real one, is that means the actors need to real drink when we shooting? That must be very dangrous. And we dont have enough burget.

After discussing, J.Y told me that will be all fake during shooting. No one will drink real wine in the film. And he showed me a video example in class. That is funny thing.

Therefore, i agree with that idea.

We nearly spent 2 weeks to discus the story of shooting.

How lucky of our group!

J.Y is good on drawing. He can draw very well about storyboard.

On the other hand, the other important person in our group is Steph. She is not only good on writing, but also an good actress. Meanwhile, thanks a lot for the other guys enjoy in our film. They're really good actors as well.

Whatever, we still have 2 weeks.

Go ahead!

Rachel

Individual things

2008-08-24T00:50:00.003+10:00

Still have 3 weeks, we will present our campaign.

Haven't post anything to here because too busy for preparing the other things.

in last 2 weeks, we confirmed the logo of our campaign.

The idea of design is based on the simple style as before.

I hope everyone can like this logo. It really spends me quite lots of time~heehee

About the shooting, i agree with JY's idea. Because the target market for our campaign is nearly all young people. The content of film must be interesting story. Shooting like real story will be more close to audiences' real life.

The shooting has been finished in Steph's house. How pity of that i didn't enjoy with them. However, after i saw the tape, i felt that must be very funny experience for everyone.

we will discuss more details about editing in class. That will be more hard job of all.

Good luck.

Rachel

Storyboard

2008-08-15T01:05:00.005+10:00

Film Script

2008-08-11T20:20:00.001+10:00

OPENING SCENE:

BRIEF SUMMARY OF SCENE:

Flashbacks: black light fades into scene and out again.

(Scary music like jaws- slowly gets faster and faster).

[zoom in on different people who are still left at the party in the morning after]

(Screen is fuzzy like ring for 5 seconds- suddenly goes black)

SNAP 1: Boy lying on ground out cold and dribbling.

(Blackout)

SNAP 2: Girl slumped on couch holding an empty stubbie.

(Blackout)

SNAP 3: Kitchen in a complete mess- empty bottles and trash everywhere.

(Blackout)

SNAP 4: Guy sleeping with girl on couch in a blanket

(Blackout)

SNAP 5: Lonesome guy still drinking on his own in midst of all the mess

(Blackout- music stops and silence)

WORDS: ‘DO YOU REMEMBER WHAT YOU DID LAST NIGHT?’ appear on the screen against black background.

SCENE 2:

[Flashbacks of previous night with an unfocused lens- like a dream] –shots get faster and faster and repeat themselves.

SNAP 1: girl dancing on table
(Blurs into…)

SNAP 2: A guy skulling a beer
(Blurs into…)

SNAP 3: Camera’s POV- someone having a drink
(Blurs into…)

SNAP 4: pouring a drink- camera’s POV

SNAP 5: having another drink- camera’s POV
(Blurs into…)

SNAP 5: people laughing
(Blurs into….)

SNAP 6: 2 guys shouting at each other

(BLACKOUT)

Words: “WHERE ARE YOUR CHOICES TAKING YOU?”

(BLACKOUT)

SCENE 3:

SHOT 1: (shoes) Pair of nice high heels morphing into disgusting and ruined shoes with stains on them.

(CHI CHING MONEY SOUND AND THE WORDS “$200 DOLLARS” APPEAR ON SCREEN)

SHOT 2: “Clothes” nice men’s shirt morphing into a ripped and ruined shirt with blood on it.

(CHI CHING MONEY SOUND AND THE WORDS “$90 DOLLARS” APPEAR ON SCREEN)

SHOT 3: “Alcohol” alcohol pictures

(CHI CHING MONEY SOUND AND THE WORDS “$50 DOLLARS” APPEAR ON SCREEN)

SHOT 4: Taxi

(CHI CHING MONEY SOUND AND THE WORDS “$20 DOLLARS” APPEAR ON SCREEN

SHOT 5: “MORE ALCOHOL…” – pictures of alcohol in a pub lined up along the bar.

(CHI CHING MONEY SOUND AND THE WORDS “$50 DOLLARS” APPEAR ON SCREEN)

SHOT 6: Visually show lots of money

“WHAT IS YOUR NIGHT COSTING YOU?”

SCENE 4:
“Before” and “after” snapshots (sound of paparazzi cameras flashing)

-glamorous girl in heals (TURNS INTO) girl with vomit in her hair, missing a shoe

-boy dressed to go out (TURNS INTO) boy with a ripped shirt, food and drink spilled everywhere on his clothes, black eye.

SCENE 5:

(The fastest and loudest part of the jaws music comes on in full volume for 3 seconds)

(BLACK SCREEN AND SILENCE FOR 3 SECONDS)

Words “BE SMART! PARTY IN MODERATION” appears.

No Winners (Practice Shoot)

2008-08-09T02:52:00.002+10:00

This is a practice shoot for the campaign, anti-binge drinking.
Real one is coming September 2008.

Be Smart, Party in Moderation

Hover ideas...

2008-07-24T11:07:00.003+10:00

This is week 6. Actully...it's nearly the beginning of week7.
The time past too fast to follow...
about idea of film...
we're still discussing

sometime, there's no result just because no idea
However, the reason for us is too many ideas for choosing.
We cannot make sense what we really need.

Feel so tired in this kind of situation
Next week, we have to start many things.
Like any media products need to display in the week after week 7
just 7 days...is it enough?

God bless us...

Rachel
08.7.24

based idea of film

2008-07-14T09:52:00.003+10:00

Layout

everything will be thought from the simple style. Because we are just small group. Doing more complex is not good for us. The idea of the film is we will prepare two films to support the campaign that is talking about binge drinking.

Content

The first one will be look like television advertisement. It will be shown on the internet on out campaign website as well.
The second one will be like an educational film.

There are both limited in 3 mints.

Style

I want the style to be humorous and entertaining but also informative and honest. Because the target market is focusing on the students who's studying in Unit. I don't wanna see out audiences change the channel when they watch T.v.

There are still many things need discuss in group meet.

Rachel
08.7.14

Korean Binge Drinking

2008-07-08T01:23:00.002+10:00

Actually, it was my birthday in 2003. I enjoyed binge drinking with my friends and it still looks so funny. However, I know now that binge drinking is harm for us.

Well, let's make a video to convince our target market what binge drinking is bad and binge drinking is not doing we can enjoy.

We like it! update

2008-07-04T23:29:00.006+10:00

LOGO

Envelope

letter-head

Earth Hour 2008

2008-07-04T11:59:00.002+10:00

This video is still my best one that I learnt about Earth Hour. It proves that one well-made visual material is easier to understand rather than ten difficult readings.

Make up your own mind about drinking

2008-07-02T12:53:00.002+10:00

Queensland Health’s campaign

Everything in Moderation

2008-07-02T12:19:00.005+10:00

Everything in Moderation

Don't Loose Control

BINGE DRINKING

Kick the Habit

Binge Drinking Campaign

2008-07-02T11:12:00.002+10:00

VCCP - Binge Drinking viral ad

2008-07-02T10:36:00.003+10:00

VCCP - Binge Drinking ad male version

2008-07-02T10:22:00.002+10:00

Binge Drinking Campaign Advertisement _ Female Version

2008-07-02T10:16:00.003+10:00

This advertisement is now showing on TV in United Kindom.

The slogan of this campaign is "Alcohol: Know Your Limits".

New business card

2008-07-01T22:56:00.001+10:00

Edge Products -- Business Card

2008-06-28T15:38:00.003+10:00

Edge Products -- Envelope

2008-06-28T15:35:00.003+10:00

If you dont mind, please tell me which one you like. Thanks~

Rachel

Edge Products -- Letter head

2008-06-28T15:24:00.004+10:00

Simple is the main feature of our thinking about the company.

Simple doesnt means boring

We believe Simple is correct

Make sense is the most important of all.

I hope u like it.

Rachel

08.6.28 3:30PM [SYD]

Logo of company

2008-06-28T14:04:00.005+10:00

Seed means hope

Seed means growing

Seed means flesh

"S" likes the bud from the seed

With green seems so young

That is us!

no matter how young we are now

we'll grow up

as soon as we can

as well as we can

as strong as we can

Thank you

Rachel

08.6.28 2:12 PM [SYD]

"3"

2008-06-25T12:29:00.010+10:00

Rachel has only 3 minutes to get to class.

Class exercise - Moving camera

This exercise was good to understand how camera operated by non-tripod and wide-lens helped on moving camera. Also sound effects make the video livelier.

SEED :: We Grow Great Ideas

2008-06-25T12:25:00.002+10:00

One seed is just a small thing, but makes something big.

SEED is just a small promotional company, but grow great ideas.